A while back, Buffer posted a helpful article that gives a peek into the Facebook algorithm. In their post, they included a couple of key lists I wanted to share with you here. This is what the Facebook algorithm loves and hates.

Do this: The Facebook algorithm loves …

  • Posts with lots of Likes, comments, and shares
  • Posts that receive a high volume of Likes, comments, or shares in a short time
  • Posts that are Liked, commented on, or shared by one’s friends
  • Link posts
  • Post types that one interacts with often
  • Post types that users seem to prefer more than others (e.g., photo, video, or status update)
  • Videos uploaded to Facebook that receive a large number of views or extended viewing duration
  • Posts that are timely or reference a trending topic
  • Posts from Pages that one interacts with often
  • Posts from Pages with complete profile information
  • Posts from Pages where the fan base overlaps with the fan base of other known high-quality pages

Watch out for: The Facebook algorithm is not too keen on …

  • Clickbait
  • Like-baiting
  • Posts that include spammy links
  • Frequently circulated content and repeated posts
  • Text-only status updates from Pages
  • Posts that are frequently hidden or reported (a sign of low quality)
  • Posts that ask for Likes, comments, or shares
  • Posts with unusual engagement patterns (a like-baiting signal)
  • Overly promotional content from Pages—pushing people to buy an app or service, pushing people to enter a contest or sweepstakes, posts that reuse the same text from ads

(via Buffer)

If you’re confused by the Facebook algorithm and what it likes and doesn’t like, those two lists should help you. It is important to remember, though, that these lists could change at any moment. It’s unlikely that something would move from the “dislike” list to the “like” list, but it is very possible that there are types of content Facebook likes today that it will not like tomorrow.

Right now, we know one thing to be true:

Facebook LOVES Video Content

The more video content you can create, the better off you’ll be on your Facebook strategy. It can be intimidating to create video content (I don’t like being on video), but it is a helpful way to serve people on social media today without a doubt.

Consider how you might be able to create some video content using blog posts or articles you’ve already written along with your iPhone camera and a simple tripod.

Don’t be intimidated by the Facebook algorithm. Learn as much as you can about what it does and does not like, and adapt your strategy accordingly.

Chris Martin
Chris Martin is the Co-Creator and Chief Content Officer at LifeWay Social as well as an Author Development Specialist at LifeWay. He and his wife Susie live outside Nashville, TN.