As I coach people through LifeWay Social and other avenues, I am often helping people set up blogs and/or more general websites for the first time.
The first question I am asked in this process is: “What blog content management system should I use?”
Or perhaps more commonly these days, “Should I use Squarespace or WordPress?”
Throughout the history of blog content management systems, different options have come and gone, and it should be noted there are some content management systems built for specific purposes, like for churches and other such operations.
But today, let’s address the question as broadly as we can.
What is the best content management system?
Everyone’s needs are different and everyone’s level of knowledge is different, but in my opinion, there is only one right answer no matter the situation.
According to me, and a ton of other social media/blogging pros, the best content management system is WordPress.
And it really isn’t even close.
Here are some crazy WordPress stats I pulled from here:
- 50-60% is WordPress’ share of the global CMS market – making it the most popular CMS of them all for the 7th year in a row.
- New York Observer, New York Post, TED, Thought Catalog, Williams, USA Today, CNN, Fortune.com, TIME.com, National Post, Spotify, TechCrunch, CBS Local, NBC, and more all use WordPress.
- WordPress is the fastest growing CMS, with roughly 500+ new sites being built daily in the top 10 million websites on the web (compared to Shopify’s and Squarespace’s 60-80).
- WordPress powers 14.7% of top 100 websites in the world.
- 17 posts are published every second on WordPress sites around the world.
- 37 million global Google searches for “WordPress” are made per month.
I have to admit, I’m biased: I have been on WordPress since I left LiveJournal in 2005. I have dabbled with other content management systems over the years (Squarespace, blogger, tumblr, and others), and nothing really touches WordPress, in my opinion.
If you think about it, it has been the one content management system to outlast blogger and all of the others, so I suppose its longevity is sort of proof of its power.
Understand This About WordPress
I have made it clear: WordPress is the best content management system (for most people). But, understand this: WordPress may be the best, but that does not mean it is the easiest to use. The consensus today, in 2018, is that Squarespace is probably the easiest to use when it comes to blog content management systems.
But easiest does not mean best. For instance, right now I am teaching myself to edit video for the first time ever. I am using iMovie because I don’t have access to Adobe Premiere Pro. iMovie is objectively easier to use than Premiere, but Premiere is widely regarded as one of, if not the, best video editor available today.
If you are just getting your toes wet in the blogging world, set up a Squarespace account and see how it works. But if you plan to blog for a long time and perhaps even use your blog to support you financially, you have to know that WordPress is the better, more high-powered option.
Chris Martin is the Co-Creator and Chief Content Officer at LifeWay Social as well as a Content Strategist at LifeWay. He and his wife Susie live outside Nashville, TN.