In this digital age, our churches are filled members who are equipped to serve in ways not traditionally listed on our serve cards. We ought to make room for those gifted in communications and writing by utilizing their skills to further the message of the gospel beyond Sunday mornings gatherings.
A church blog is a practical way to involve church members and staff in capturing the stories and theological reflections happening in and throughout your community during the week.
With a few willing writers, thoughtful content, and a consistent posting schedule, any church can benefit from having a blog.
Here are three types of people who can, and should, contribute to a church blog:
1. The Pastor (via his weekly sermon)
Most pastors spend at least 10-18 hours every week preparing for their weekly sermon. Expand the reach and longevity of your pastor’s message by sharing this content in as many formats as possible.
If your pastor transcribes his sermon, use his outline—along with the sermon audio—to create a shortened, blog-length version of his message.
Give a short introduction, outline and briefly elaborate on his main points, provide helpful application, and offer one or two concluding paragraphs. This creates a shareable piece of content that members can reflect on throughout the week.
If a pastor ran out of time in the message or has further insight into the passage he preached on, a blog post can be a great way to communicate this content to members.
This is an especially helpful content strategy for longer sermon series. If members miss a Sunday, especially in summer months—or over the holidays—they can conveniently access the missed sermons on the blog and catch up before returning the next week.
2. Church Members or Small Group Leaders
Most of our church members have full-time jobs outside of vocational ministry. They are musicians, athletes, school teachers, artists, and activists. And while writing might not be their strength, they all have a story to tell.
Their experiences living out the gospel in their workplaces and various communities can be used to encourage and equip the church in ways beyond the capacity of the pastor or church staff. They not only provide a diversity of experience but a diversity of perspective, too.
We ought to mine the stories of our brothers and sisters who are doing the hard work of evangelism and discipleship outside of the four walls of the church. A church blog gives members a venue to share stories, those which may otherwise not be told.
Having members contribute to the blog is also a great way for prospective members and attendees to get a greater glimpse into the people who comprise the church body. A blog accentuates a church’s mission and vision statement by demonstrating those values lived out—in families, friendships, and communities.
Conversations on theology, parenting, and culture are going to happen online regardless of the presence or absence of a church blog, so consider providing a platform for these conversations to happen in a way that fosters deeper thought, reflection, and conversation.
Also, keep in mind that not all contributors have to be writers. If you have a church member with editing experience—one who understands well the mission, vision, and voice of your church— invite them to contribute by editing content or helping key members think through how to tell their story through written word.
3. Church Staff and Deacons
In a similar way, ask church staff and key church leaders to write, too. For many staff who serve in non-communication oriented roles, this may be out of their comfort zone. But their positions involve countless areas of ministry, each of which can provide valuable insights and applications for fellow church staff and members alike.
Ask your children’s ministry director to write on how parents can lead family worship. Ask your worship leader to write about the importance of congregational singing. Ask your executive pastor to write about leadership or to share a reflection from his personal devotions.
The church blog can also be used as a space to answer questions received by members. If one person is asking the pastor a question, there is a good chance several others are asking similar questions. While answering in this format may not be helpful in every situation, consider using blog posts to expand the reach of your staff’s counseling and biblical guidance.
While a church blog is yet another platform that necessitates time and effort, it has the potential—if stewarded carefully—to be a beneficial resource, equipping your church and community to think Christianly about all aspects of life.