We had a last minute cancellation from the planned blog contributor today, so I’m hopping in here to share some of the articles that I have been reading online recently and that are currently open tabs for me to read in the next day or so.
Check some of these articles out. They are informative and fascinating.
YouTube’s new rules state that creators must now accrue 4,000 hours of watch time over the course of 12 months and reach 1,000 subscribers to join YouTube’s Partner Program and qualify for monetization. This is a big change from the company’s previous rules put in place last year that allowed any channel with 10,000 views to apply for the Partner Program.
The change will allow for fewer competition among creators applying for monetization, as the rules are designed to restrict the number of those eligible for advertising on their channel. For those who post four or five videos a week, accruing that much channel view time and subscribers shouldn’t be too difficult, based on the company’s findings.
Less than a month into the new year, “time well spent” promises to become the “fake news” of 2018: a term overused into oblivion by partisans of every stripe. To Zuckerberg, “time well spent” means independent research showing that people value the time they spend on Facebook, and feel better about themselves afterward. To Harris, it represents a shift away from measuring comments and shares to emphasizing companies’ positive contributions to users’ lives. There’s overlap there, but are also some fundamental differences. In 2018, the battle will play out.
An African American writer calls out racist hate speech—and gets suspended from Facebook. A young adult author watches her unpublished novel ignite a firestorm on Twitter before anyone has even read it. A Muslim civil rights attorney self-censors, and then finds herself hoping that a white man will say what she was thinking. A well-known conservative firebrand suddenly becomes one of the biggest targets of far-right trolls. A Google engineer writes a controversial memo, and instantly becomes a villain to one army of online readers and a hero to another.
Raising a Social Media Star—Taylor Lorenz
Parents can go years thinking their son or daughter is just an average teen on YouTube or Instagram until one day a marketing manager at a Fortune 500 brand calls the house asking to collaborate, as happened to one mother I spoke to. Some parents don’t become aware until other kids begin asking their child for selfies in public, or when their youngsters begin receiving special treatment at local businesses.
In case you missed my Facebook Live talking about the upcoming changes to the Facebook algorithm, you can watch it here:
Chris Martin is the Co-Creator and Chief Content Officer at LifeWay Social as well as a Content Strategist at LifeWay. He and his wife Susie live outside Nashville, TN.