So many bloggers fail to focus on building an email list. When I started blogging for business for the first time back in 2013, I really ignored our email list. I thought it wasn’t something worth investing my time into.
I was wrong. So, so wrong.
If you’re not building an email list, you’re doing it wrong. Period!
Do you realize what this means for you as a blogger? If you want to turn your blog into a business, then you need to focus some of your efforts on building your email list.
You might not think you have anything to “sell.” So why worry about building a list? Well, let me remind you . . .
If you want to write a book someday, you need to sell yourself as a valuable resource.
If you want to become a public speaker, you need to sell yourself as someone with a good platform and a tribe of followers.
If you want to sell the services you offer, you need to earn trust from your followers as someone who knows what they are talking about.
If you want to sell the products you’re making and featuring on your blog, you need to show your audience that purchasing your products is worth their investment.
You have something you are ultimately “selling” through your blogging endeavors and the best way to do that is to build your email list.
Think about it. People hold their email addresses under lock and key.
They don’t just give it away to anyone. So if they are willing to give you their email address and let you into their inbox each week (or month), then they probably already believe in what you are saying or “selling.” Keep building that trust through consistent and valuable emails to your subscribers and watch your business grow!
So how do you do it?
There are many different ways to go about list building. If you’re a beginner blogger, I recommend you sign up for a free MailChimp account and include a link to subscribe in your sidebar or at the end of each blog post. This blog post is a very extensive and detailed guide to getting started with MailChimp. She even has “part 2” as a follow up to the original blog post!
If you’re a little more tech savvy and have been blogging for awhile, I highly recommend you install the SumoMe plugin for WordPress (or Blogger). When I started using the Welcome Mat feature I started getting more subscribers in a week than I had been getting in an entire month!
Now, I do use MailChimp along with SumoMe. SumoMe is what I use to capture emails and MailChimp is what I use to send emails to the list SumoMe builds for me. This is a good guide for getting started with SumoMe.
If neither of those sound appealing to you, this post gives you 19 different options for email list building along with details about why they may be helpful for you.