With everyone talking about “pivoting to video” and leading social media platforms rewarding that content more and more, video is on the minds of most online marketers and content creators. The problem is that most content creators are not video savvy. They do words, not pictures.

The good news is that video content is relatively easy to add to your work flow, and with the advances of smartphones, the technological (and cost) barrier is lower than ever. Here is a recent infographic from MicroCreatives that covers seven major aspects of online video to consider when you decide to make your next (or first) video.

Jonathan serves as Director of Strategic Initiatives at LifeWay Christian Resources as well as the host and producer of Rainer on Leadership, Revitalize & Replant, and SBC This Week. Jonathan writes weekly at ThomRainer.com on topics ranging from social media to websites and church communications.