Vertical Video and Facebook: Why and How

Vertical Video and Facebook: Why and How

It only makes sense that users would engage more with content designed to fit the screen of their phone—content that owns more real estate in the natural scroll of the Facebook News Feed.

We Need to Think Differently About Video

We Need to Think Differently About Video

Recently, I have been pushing video to everyone I can—especially Facebook video. Why? Look at this chart from a Facebook page I manage: On that Facebook page, we only post one Facebook video a week alongside six blog post links and three share squares. Despite all of...
3 Keys to Making Successful Live Videos

3 Keys to Making Successful Live Videos

As if creating written and graphic social content wasn’t time consuming enough, brands now have a new way to engage their audiences: live video. While this new avenue presents a new set of challenges to understand, it also provides brands with an amazing...