Creating Great Online Videos

Creating Great Online Videos

With everyone talking about “pivoting to video” and leading social media platforms rewarding that content more and more, video is on the minds of most online marketers and content creators. The problem is that most content creators are not video savvy. They do words, not pictures.

We Need to Think Differently About Video

We Need to Think Differently About Video

Recently, I have been pushing video to everyone I can—especially Facebook video. Why? Look at this chart from a Facebook page I manage: On that Facebook page, we only post one Facebook video a week alongside six blog post links and three share squares. Despite all of...
3 Keys to Making Successful Live Videos

3 Keys to Making Successful Live Videos

As if creating written and graphic social content wasn’t time consuming enough, brands now have a new way to engage their audiences: live video. While this new avenue presents a new set of challenges to understand, it also provides brands with an amazing...