Say It Like You Meme It

Say It Like You Meme It

Memes are a great way to engage your community in a creative way and connect your message to a wider conversation and cultural moment. You can use the trendy joke as a way to switch up your content, you can promote an event, invite people to join you on Sunday morning, or just plain ol’ create engagement. 

Five Useless Social Media Posts

Five Useless Social Media Posts

Social media needs to be strategic. Whether you’re building a brand or just using it for personal reasons, there should be at least some level of strategy involved. So when I see useless (non-strategic) posts online—especially from brands—my response is something between angsts and sorrow.

3 Differences Between Twitter and Facebook

3 Differences Between Twitter and Facebook

So often I see brands and organizations copy and paste posts between Twitter and Facebook. I even fall into the trap sometimes of thinking that something I’ve posted somewhere should be posted everywhere. A little over two years ago after stepping into my role as a...
How the TV became Social

How the TV became Social

With the passing of Billy Graham, I was reminded of his innovative use of the TV to broadcast the gospel. It’s estimated that Graham reached roughly 215 million people in live audiences and roughly 2.2 billions through TV with this message over the course of his...