3 Reasons Why Social Media Must Be SOCIAL

3 Reasons Why Social Media Must Be SOCIAL

Social media must be SOCIAL. I manage to sneak that phrase/idea into most of my blog posts and just general rants about social media. In a society where people are becoming less social in-person, we as social media managers must see that and learn from it. Facebook’s...
3 Reasons Staying on Brand is Important

3 Reasons Staying on Brand is Important

There’s a temptation with social media to post anything and everything you can think of. You want to stay relevant and chirp on in every hot topic, but this may not be the greatest way to grow followers or increase engagement. When choosing what to post, keep these...
Should I Start A Blog if I’m a Missionary?

Should I Start A Blog if I’m a Missionary?

Should you start a blog if you’re a missionary? The short answer is YES. You definitely should.  But why, Julie?  Oh, let me count the ways. 1. It’s not just your mission. You are a piece of the puzzle. God is using you as part of HIS mission. The reality is that...
4 Questions to Ask When Hiring a Social Media Manager

4 Questions to Ask When Hiring a Social Media Manager

Whether you are a pastor looking for a volunteer to assist with your church’s social media strategy or a nonprofit communications director looking to grow your team, the role of social media manager is integral to helping you and your organization achieve its highest...
The Power of Influencer Marketing

The Power of Influencer Marketing

Before the world of social media came into existence, influence was typically restricted to individuals with movie, TV, or radio access. The amount of people wielding influence was limited. The amount advertisers and marketers would pay to tap into this influence were...
The 4 Essential Skills of a Social Media Manager

The 4 Essential Skills of a Social Media Manager

As communications mediums go, social media is still an infant. The need for companies to embrace and excel at utilizing this communications and marketing channels is still developing, albeit at a ridiculous pace. So when the need for social media management arises, it...