5 Mistakes Organizations Make on Twitter

5 Mistakes Organizations Make on Twitter

Twitter is by far my favorite social media site to use for my personal life. I just enjoy the fact that I can scroll down a timeline and see: news story, meme about the Cubs, news story, news story, meme about that news story, etc. There are some posts that only have...
7 Ways to Have Fruitful Conversations Online

7 Ways to Have Fruitful Conversations Online

Social media conversations or discussions in the comment section of a website can quickly devolve into an all-caps yelling match and pointless argument. Even followers of Christ can find themselves drawn into a virtual fight and using decidedly un-Christian language...
3 Suggestions on Dealing with Trolls

3 Suggestions on Dealing with Trolls

Most people have a love/hate relationship with social media. I would bet that 99% of people who say that directly or indirectly cite trolls as the reason for that relationship. Merriam-Webster defines the verb “to troll” as “to antagonize (others) online by...
Why Teens See Social Media as a Mixed Bag

Why Teens See Social Media as a Mixed Bag

Your teenager or students at your church may have a surprisingly nuanced view of social media’s impact on their lives. A new Pew Research study on American teenagers and social media asked those 13 to 17 years old what platforms they use, how often they’re online, and...
3 Overrated Social Media Statistics

3 Overrated Social Media Statistics

We as Social Media Managers are often one (wo)man wrecking crews. What I mean by that is that we often play the role of (among other things) content creator, content manager, content poster, and analytics manager. We all have our favorites and least favorites out of...
Which Is More Important: Engagement or Impressions?

Which Is More Important: Engagement or Impressions?

Whenever we are spending time, money, and energy on a strategy, we have to know and articulate what “success” would like like if the strategy accomplishes its goals. This is as true for social media as it is for anything else. But… Measuring success...