Build a Community Around Your Idea

Build a Community Around Your Idea

Most social media strategists tell authors to spend their time building a following for their platform. “Create a Facebook page and Twitter account!” “Increase your followers!” “Get more email subscribers.” As I learn more about...
3 Harsh Realities About Building an Online Platform

3 Harsh Realities About Building an Online Platform

The idea of Christians building an “online platform” makes some people squirm. I get it, and you can read what I wrote about that here. But this post isn’t about that. Perhaps you’re just setting out to build an online platform of some kind....
3 Social Media Principles for Young Academics

3 Social Media Principles for Young Academics

When I was young, my dad would drive me to our hometown public library—the one hidden behind a lake called Lilly—to check out stacks of Nancy Drew Mystery Stories. I could not read them fast enough, even regularly skipping lunch to finish the book hours after starting...
6 Guidelines for Social Media Integrity

6 Guidelines for Social Media Integrity

While virtually all church leaders strive to be honest in the daily lives, some struggle with extending their personal integrity online. Whether it is because of ignorance or something more insidious, some Christians display a lack of integrity on social medial. But...
Social Media Is Killing Humanity?

Social Media Is Killing Humanity?

My brother-in-law commented on my first post for LifeWay Social with, “Social media has permanently killed humanity … not to mention books!!” I think there is something to this. Not the books part – it’s interesting, but I have no clue about that. The killing humanity...