What Is Instagram TV and Should You Care About It?

What Is Instagram TV and Should You Care About It?

This week, Instagram launched a new platform called “Instagram TV” or “IGTV.” What Is Instagram TV? Here is a brief explainer from Later.com: IGTV is Instagram’s way of disrupting the traditional TV experience and updating it for a modern,...
Say It Like You Meme It

Say It Like You Meme It

Memes are a great way to engage your community in a creative way and connect your message to a wider conversation and cultural moment. You can use the trendy joke as a way to switch up your content, you can promote an event, invite people to join you on Sunday morning, or just plain ol’ create engagement. 

Instagram Dialectics

Instagram Dialectics

Ever catch yourself scrolling through Instagram and thought someone else’s life looks so much nicer than your own? Honestly, I catch myself doing this. It’s easy to get caught up in the photos of Instagram and wish my life looked like the patchwork quilt I’m scrolling...
3 Ways to Make the Most of Instagram

3 Ways to Make the Most of Instagram

Instagram is, without question, one of the most impactful social media platforms. Its audience of 800 million monthly active users is only growing year to year and the Facebook-owned company doesn’t show signs of stopping its innovation of the Stories feature in an...
How to Use Social Media to Inspire Local Action

How to Use Social Media to Inspire Local Action

The people of Columbia, South Carolina have the most city pride I’ve ever seen first-hand. I moved here in December of 2015 to start working in the marketing department for the Columbia Fireflies (Minor League Baseball affiliate of the New York Mets). Before we were...