Instagram Dialectics

Instagram Dialectics

Ever catch yourself scrolling through Instagram and thought someone else’s life looks so much nicer than your own? Honestly, I catch myself doing this. It’s easy to get caught up in the photos of Instagram and wish my life looked like the patchwork quilt I’m scrolling...
3 Ways to Make the Most of Instagram

3 Ways to Make the Most of Instagram

Instagram is, without question, one of the most impactful social media platforms. Its audience of 800 million monthly active users is only growing year to year and the Facebook-owned company doesn’t show signs of stopping its innovation of the Stories feature in an...
How to Use Social Media to Inspire Local Action

How to Use Social Media to Inspire Local Action

The people of Columbia, South Carolina have the most city pride I’ve ever seen first-hand. I moved here in December of 2015 to start working in the marketing department for the Columbia Fireflies (Minor League Baseball affiliate of the New York Mets). Before we were...
Hacking Instagram’s Underutilized Free Marketing Reach

Hacking Instagram’s Underutilized Free Marketing Reach

The words manual and process are two dreaded words in the world of marketing. With the entire audience of the Internet at our fingertips, automated processes save marketers, particularly social media marketers, hours of time and give them tons of reach. But what if...