3 Differences Between Twitter and Facebook

3 Differences Between Twitter and Facebook

So often I see brands and organizations copy and paste posts between Twitter and Facebook. I even fall into the trap sometimes of thinking that something I’ve posted somewhere should be posted everywhere. A little over two years ago after stepping into my role as a...
How You Can Harness the Power of Facebook Events

How You Can Harness the Power of Facebook Events

The Facebook events section is nothing new. In fact, the feature first rolled out back in 2005 when the website was exclusively used and operated by rowdy college students.  In the thirteen years that have passed, the events feature has evolved and taken many shapes,...
How to See What Data Facebook Has on You

How to See What Data Facebook Has on You

It is best to assume that whatever messages, status updates, or other information you have uploaded or typed into Facebook will be publicly available to anyone who wants it at some point in the future. It is unlikely that will ever be the case, but between accidental...
A Facebook Ads Game Changer: Dynamic Creative

A Facebook Ads Game Changer: Dynamic Creative

Once a social marketer starts to realize the benefits of paid Facebook content, one usually quickly moves from simply boosting individual posts to utilizing Facebook’s Ads Manager. It’s here where rich audience targeting, and even more importantly, testing different...