3 Biggest Mistakes People Make Spending Money on Facebook

3 Biggest Mistakes People Make Spending Money on Facebook

Facebook ads are widely regarded as one of the best ways you can spend money in digital advertising today. Well-placed banner ads, Twitter ads, and a bunch of other ads cannot come close to the effectiveness of Facebook ads. As Facebook continues to throttle organic...
Crises Happen: Is Your Organization Prepared?

Crises Happen: Is Your Organization Prepared?

This year has seen its fair share of social media blunders by major corporations. Dove, Adidas, McDonald’s, Uber and even the Department for Education have been in hot water thanks to poor social media usage. Pepsi sat at the center of a major controversy when they...
3 Keys to Making Successful Live Videos

3 Keys to Making Successful Live Videos

As if creating written and graphic social content wasn’t time consuming enough, brands now have a new way to engage their audiences: live video. While this new avenue presents a new set of challenges to understand, it also provides brands with an amazing...
Build a Community Around Your Idea

Build a Community Around Your Idea

Most social media strategists tell authors to spend their time building a following for their platform. “Create a Facebook page and Twitter account!” “Increase your followers!” “Get more email subscribers.” As I learn more about...