I will not argue that some blogs are a waste of time and energy; the Internet would be better off if such were cast upon the byte-heap of history.
Social media is the easiest, most effective way to promote your outreach efforts that exists today. Please don’t overlook it.
Whether you are just starting, or whether you are considering re-starting, consistency is key. You may be the best writer on the planet not yet offered a book contract, but your blog will become home to digital cobwebs without regular content. Blog consistency matters, and here’s why.