Five Useless Social Media Posts

Five Useless Social Media Posts

Social media needs to be strategic. Whether you’re building a brand or just using it for personal reasons, there should be at least some level of strategy involved. So when I see useless (non-strategic) posts online—especially from brands—my response is something between angsts and sorrow.

Creating Great Online Videos

Creating Great Online Videos

With everyone talking about “pivoting to video” and leading social media platforms rewarding that content more and more, video is on the minds of most online marketers and content creators. The problem is that most content creators are not video savvy. They do words, not pictures.