Social media needs to be strategic. Whether you’re building a brand or just using it for personal reasons, there should be at least some level of strategy involved. So when I see useless (non-strategic) posts online—especially from brands—my response is something between angsts and sorrow.
If you use RSS emails, it might be time to reconsider. Check your stats. My guess is that you’ll see the same patterns I saw. And once you make the change to customize your daily emails you’ll see the same results.
With everyone talking about “pivoting to video” and leading social media platforms rewarding that content more and more, video is on the minds of most online marketers and content creators. The problem is that most content creators are not video savvy. They do words, not pictures.
Coupled with the advertising power and connection to Facebook, the Instagram Stories platform is a much better investment of your time, efforts, and money.
Since Twitter is one of the main tools I use for content curation, monitoring, and promotion, my choice of app is critical to the success and functionality of my job. That’s why I choose to use Tweetbot.