3 Ways to Promote an Event on Twitter

3 Ways to Promote an Event on Twitter

I’ve said it before and I’ll say it again: Twitter is my all-time favorite social media platform. Why? Several reasons, but one is the simplistic nature of it. There’s not all these different types of pages like Facebook has. You can just scroll down a timeline and...
5 Mistakes Organizations Make on Twitter

5 Mistakes Organizations Make on Twitter

Twitter is by far my favorite social media site to use for my personal life. I just enjoy the fact that I can scroll down a timeline and see: news story, meme about the Cubs, news story, news story, meme about that news story, etc. There are some posts that only have...
3 Suggestions on Dealing with Trolls

3 Suggestions on Dealing with Trolls

Most people have a love/hate relationship with social media. I would bet that 99% of people who say that directly or indirectly cite trolls as the reason for that relationship. Merriam-Webster defines the verb “to troll” as “to antagonize (others) online by...
3 Overrated Social Media Statistics

3 Overrated Social Media Statistics

We as Social Media Managers are often one (wo)man wrecking crews. What I mean by that is that we often play the role of (among other things) content creator, content manager, content poster, and analytics manager. We all have our favorites and least favorites out of...
3 Differences Between Twitter and Facebook

3 Differences Between Twitter and Facebook

So often I see brands and organizations copy and paste posts between Twitter and Facebook. I even fall into the trap sometimes of thinking that something I’ve posted somewhere should be posted everywhere. A little over two years ago after stepping into my role as a...