The 4 Essential Skills of a Social Media Manager

The 4 Essential Skills of a Social Media Manager

As communications mediums go, social media is still an infant. The need for companies to embrace and excel at utilizing this communications and marketing channels is still developing, albeit at a ridiculous pace. So when the need for social media management arises, it...
Social Listening: What It Is and Why You Should Care

Social Listening: What It Is and Why You Should Care

They’re talking about you. Whether or not you know it or not, people are talking about your brand, your organization, your church, your books, your stuff. And like it or not, most users are not going to take the time to find out your @unique_twitter_handle to make...
Facebook Page “Likes” Do Not Determine Success

Facebook Page “Likes” Do Not Determine Success

There’s a certain braggadocious statistic that seems to rule all others for owners and managers of Facebook pages, whether it be for a church, an author, or an organization. This particular statistic is “People who like this page.” It’s usually the first number asked...