NEW RESEARCH: 5 Stats on How Teens Use Technology

NEW RESEARCH: 5 Stats on How Teens Use Technology

Teenagers drive culture more than any other age group in the United States. But this probably isn’t news to you because it’s pretty much always been the case. I am always interested in how teenagers are using technology, especially their smartphones. I am...
3 Underrated Social Media Statistics

3 Underrated Social Media Statistics

So many different metrics are available for us to use as we try to measure the effectiveness of our efforts on social media that it can be overwhelming to try to figure out which stats are worth our attention and which are not. Earlier this week, my brother ran a post...
Avoid These 3 Types of Engagement Bait on Facebook

Avoid These 3 Types of Engagement Bait on Facebook

Facebook has never been more difficult to use from a content and marketing perspective. The target is always moving when it comes to what “success” looks like on Facebook, which can make life frustrating for the social media marketer. But, as I have said...
Which Is More Important: Engagement or Impressions?

Which Is More Important: Engagement or Impressions?

Whenever we are spending time, money, and energy on a strategy, we have to know and articulate what “success” would like like if the strategy accomplishes its goals. This is as true for social media as it is for anything else. But… Measuring success...