Avoid These 3 Types of Engagement Bait on Facebook

Avoid These 3 Types of Engagement Bait on Facebook

Facebook has never been more difficult to use from a content and marketing perspective. The target is always moving when it comes to what “success” looks like on Facebook, which can make life frustrating for the social media marketer. But, as I have said...
Which Is More Important: Engagement or Impressions?

Which Is More Important: Engagement or Impressions?

Whenever we are spending time, money, and energy on a strategy, we have to know and articulate what “success” would like like if the strategy accomplishes its goals. This is as true for social media as it is for anything else. But… Measuring success...
How to See What Data Facebook Has on You

How to See What Data Facebook Has on You

It is best to assume that whatever messages, status updates, or other information you have uploaded or typed into Facebook will be publicly available to anyone who wants it at some point in the future. It is unlikely that will ever be the case, but between accidental...