Last year, Marty Duren wrote a blog post explaining why blog consistency matters. He did a good job explaining it, and I thought it may help if we provided a post about how to actually maintain consistency on a blog.
Now, I will be the first to confess: I struggle with blog consistency. But, because I have had dozens of conversations with people about how to maintain blog consistency, I figured it would be helpful to write a brief guide on how to achieve it, even if I myself am terrible at it.
So, here are three basic steps to creating blog content consistently:
1. Brainstorm content beforehand.
As I have coached bloggers over the years, this has been one of the most helpful tools I think I’ve given to new and seasoned bloggers.
In my experience, even the best writers, when faced with a blank WordPress blog post screen, freeze and struggle to get started.
“The first sentence is always the hardest,” is a common writing truism. That’s true, but if you have an idea of what you’re going to write already when you sit down, it can be considerably easier.
The actual writing process can be a lot easier and quicker if you sit down with a title or a main idea already in mind to drive your work.
If you open up a new post window without any idea of where you’ll be headed, you will spend a lot of time trying to brainstorm on the spot. This is bad because it eats into valuable writing time and it makes the process feel a lot more stressful.
2. Write blog posts in batches.
I need to preface this point with the understanding that everyone writes differently. I get it. Some people like to write a blog post right before bed the night before the post goes live the next day. I have had some seasons like that. I get it.
But that is simply not a sustainable schedule if you’re pursuing blog consistency, which you should be.
To produce blog content on a consistent basis, you’re probably going to have to set aside chunks of time to create more than one blog post.
This has always worked well for me. I am the most effective blogger I can be when I have been able to set aside a couple of two-hour chunks of time throughout the week to write two or three blog posts (whose titles I’ve pre-brainstormed, see point #1) at a time.
Writing blog posts in batches is one of the best ways to stay consistent on your blog. It prevents any last minute schedule changes or life emergencies from de-railing your blog calendar.
3. Use past blog posts as inspiration for future content.
This point circles back to point #1 because it has to do with brainstorming.
If you’re ever hitting a wall when it comes to blog post ideas, just look back at some of your most-read content in the last few weeks or months. It can serve as helpful inspiration for new content.
How does this work?
Well, quite frankly, this blog post is an example.
I was struggling with ideas for my next blog post, so I looked back through some content on the LifeWay Social blog. I saw Marty Duren’s post from October about “reasons why blog consistency matters” and I thought a nice companion piece would be something about “how to blog consistently.” And here we are.
Blogging consistently is important because it is one of your best means of serving your readers. Use these tips and others to avoid burnout!
Chris Martin is the Co-Creator and Chief Content Officer at LifeWay Social as well as a Content Strategist at LifeWay. He and his wife Susie live outside Nashville, TN.