Open Tabs 1/31/18

Open Tabs 1/31/18

A while back, I posted a collection of links to articles I have been reading lately. I want to start doing this more often. We’re going to call it “Open Tabs,” because these articles are often open in my web browser. Included in open tabs each week...
5 Types of Blog Posts You Can Write

5 Types of Blog Posts You Can Write

Keeping a regular blog is one of the most effective tools to building an online platform focused on serving others. Everyone has different gifts, and not all of us are good at (or interested in) writing, but a blog is a tremendous way to serve others online. A lot of...
How to Use Social Media to Inspire Local Action

How to Use Social Media to Inspire Local Action

The people of Columbia, South Carolina have the most city pride I’ve ever seen first-hand. I moved here in December of 2015 to start working in the marketing department for the Columbia Fireflies (Minor League Baseball affiliate of the New York Mets). Before we were...
Hacking Instagram’s Underutilized Free Marketing Reach

Hacking Instagram’s Underutilized Free Marketing Reach

The words manual and process are two dreaded words in the world of marketing. With the entire audience of the Internet at our fingertips, automated processes save marketers, particularly social media marketers, hours of time and give them tons of reach. But what if...
Creating Great Online Videos

Creating Great Online Videos

With everyone talking about “pivoting to video” and leading social media platforms rewarding that content more and more, video is on the minds of most online marketers and content creators. The problem is that most content creators are not video savvy. They do words, not pictures.