How To Set Up An Editorial Calendar For A Blog

How To Set Up An Editorial Calendar For A Blog

Having an editorial calendar is a BIG DEAL. It makes blogging so much easier and way less intimidating.  An editorial calendar takes much of the guesswork out of blogging. Instead of sitting down to your computer and saying, “What should I write about...
We Need to Think Differently About Video

We Need to Think Differently About Video

Recently, I have been pushing video to everyone I can—especially Facebook video. Why? Look at this chart from a Facebook page I manage: On that Facebook page, we only post one Facebook video a week alongside six blog post links and three share squares. Despite all of...
6 Low-Cost Ways to Grow Your Ministry with Facebook Ads

6 Low-Cost Ways to Grow Your Ministry with Facebook Ads

As the number of brands and organizations using Facebook to communicate with their audiences continues to increase, the reach of individual pages continues to decline. In 2012, the average page could expect to reach around 15% of their audience with any given post. By...